Meet Michael
our Founder
a Dad, Husband, Business Owner and Terminal Diagnosis Survivor

The summer of 2017 was AWESOME!
By spring of 2018 Michael had been diagnosed with 
Idiopathic Pulmonary Fibrosis.
 
When I was diagnosed, I felt completely alone.


I didn't know who, or how to talk to someone.




I needed a safe place to fall apart, without being judged.

Now, along with my diagnosis I began suffering with anxiety, depression, stress and loneliness while I was fighting to survive!

Are you experiencing any of these STRUGLS?

Let's Conquer Your Anxiety


Anxiety is extremely common when someone goes through a health challenge, whether it’s a new diagnosis, chronic illness, an unpredictable medical situation and or life's curve balls. I'm here to help people understand anxiety, calm their nervous system, regain focus and develop tools they can use immediately - even in the middle of an event or situation causing fear and/or uncertainty.
Conquering anxiety is an extensive module in our C.O.N.Q.U.E.R. Program. Built to help individuals facing health challenges, high stress jobs, and/or living high stress lives.

Let's Conquer Your Stress

Conquering stress is a module we designed for people who feel overwhelmed, stretched thin, or stuck in constant pressure—especially those navigating health challenges, demanding work, or major life changes. Instead of surface-level tips, this training teaches you how stress actually affects your nervous system and gives you practical tools to calm your body, quiet your mind, and regain control when life feels heavy. 
Participants learn how to reduce mental overload, set healthier boundaries, improve focus, and build a personalized stress-management plan they can use in real life—not just in theory. The result is greater clarity, emotional balance, and the ability to function with strength and calm, even during difficult seasons.

Have you been looking for someone to talk to who can relate to your STRUGL?

Meet Your 1:1 Nutrition Coach

ROWAN MACHINE 

From studying nutrition to running a supplement store, and even transforming my own health and fitness—I've got the experience and knowledge to help you crush your goals just like I did with mine. Over the years, I’ve supported dozens of people in achieving their personal best and maintaining it.
I believe nutrition goes beyond just what’s on your plate. It’s about building sustainable habits that impact every area of your life. That’s where true, long-term change happens—and I’m here to guide you through every step of the way.

Meet Your 1:1 Nutrition Coach

ROWAN MACHINE 

From studying nutrition to running a supplement store, and even transforming my own health and fitness—I've got the experience and knowledge to help you crush your goals just like I did with mine. Over the years, I’ve supported dozens of people in achieving their personal best and maintaining it.
I believe nutrition goes beyond just what’s on your plate. It’s about building sustainable habits that impact every area of your life. That’s where true, long-term change happens—and I’m here to guide you through every step of the way.
A dedicated
nutrition major...
Adept in the
supplement industry...
A food and fitness
enthusiast...

Do you need a place where you can express your emotions, frustrations and overwhelm without being judged?

Meet Your 1:1 Nutrition Coach

ROWAN MACHINE 

From studying nutrition to running a supplement store, and even transforming my own health and fitness—I've got the experience and knowledge to help you crush your goals just like I did with mine. Over the years, I’ve supported dozens of people in achieving their personal best and maintaining it.
I believe nutrition goes beyond just what’s on your plate. It’s about building sustainable habits that impact every area of your life. That’s where true, long-term change happens—and I’m here to guide you through every step of the way.
A dedicated
nutrition major...
Adept in the
supplement industry...
A food and fitness
enthusiast...

Meet Your 1:1 Nutrition Coach

ROWAN MACHINE 

From studying nutrition to running a supplement store, and even transforming my own health and fitness—I've got the experience and knowledge to help you crush your goals just like I did with mine. Over the years, I’ve supported dozens of people in achieving their personal best and maintaining it.
I believe nutrition goes beyond just what’s on your plate. It’s about building sustainable habits that impact every area of your life. That’s where true, long-term change happens—and I’m here to guide you through every step of the way.
A dedicated
nutrition major...
Adept in the
supplement industry...
A food and fitness
enthusiast...

You are not alone!  Many people are living with the same challenges.

TIME TO CONQUER YOUR STRUGL!
My mission is to empower and help you navigate health issues and/or life's challenges to reclaim your inner stability, confidence, and direction. Through personalized coaching, I help clients reduce fear, ease anxiety and depression, restore focus, manage stress, and reconnect with a sense of purpose. I am committed to helping each person rise above their challenges and step into a life of strength, clarity, and success.

I was able to conquer my STRUGLS, and so can you!

“If you’ve just received a life-altering diagnosis and feel scared, numb, or unable to speak with loved ones yet, you’re not alone. I’ve been exactly where you are.”

When I was diagnosed with a terminal illness, I felt completely alone.
I couldn’t talk to my loved ones, and I wasn’t ready to sit in a support group and hear stories that scared me even more. What I needed was one person — a personal advocate — who could hold space for my fear, let me unload everything I’d been holding in, and then help me return to a place where I could function.

“Our sessions give you a quiet place to unpack whatever you’re carrying — fear, anger, grief — and then gently guide you back to a grounded place where you can breathe, think, and move forward.”


My Approach

Forget those generic nutrition plans you find all over the internet. I know everyone has unique goals, diets, and lifestyles, and there’s no such thing as one-size-fits-all in fitness and nutrition.

That’s why I blend science with a customized approach tailored specifically to you.

You’ll gain the knowledge to make informed choices—because real success starts with understanding. It’s not just about building a great body; it’s about developing a resilient mindset too.

Calm Your Emotions

Individually crafted to align with your unique physique, goals, and timeline—whether it's competition prep or weight loss.

Own Your Story

Individually crafted to align with your unique physique, goals, and timeline—whether it's competition prep or weight loss.

Neutralize Your Anxiety

Individually crafted to align with your unique physique, goals, and timeline—whether it's competition prep or weight loss.

Question Everything

Individually crafted to align with your unique physique, goals, and timeline—whether it's competition prep or weight loss.

Unleash Your Purpose

When anxiety or depression takes over, purpose often feels lost. This step helps you reconnect with what truly matters to you.

Elevate Your Mindset

With emotional stability and purpose restored, we focus on strengthening your mindset.

Reset Your Future

Finally, we shift from healing to forward momentum. You’ll create a clear vision for your future, establish supportive habits, and build a life rooted in calm, purpose, and intention—one that reflects growth rather than fear.
We won't allow your strugls to Conquer You.

Transformations and testimonials

Get Unparalleled Results

A healthier, fitter version of yourself is just around the corner. Wanna meet them?